New Marvel Studios Logo

Fans who saw Marvel’s “Thor: The Dark World” this past weekend experienced something a bit different just before the film began, as the traditional Marvel Studios logo morphed into its next generation, complete with the studio’s very first official fanfare!

“We designed the very first Marvel logo for the first Spider-Man film,” remembers Feige. “We’ve used that logo for eleven years, and with ‘Thor: The Dark World,’ it felt like a good time to update it because this is the very first film that only has the Marvel logo in front of it. You look back at the other films, and they’ve also featured our studio partners’ or distribution partners’ logos. But now that we are our own entity within the Walt Disney Company, it is only the Marvel logo in front of the movies. So that felt like the time to update it and have something that is more substantial as a standalone logo in front of our features.”

“My favorite part of it is, like all great studio logos, you need a fanfare, and we’d never had that before,” adds Feige. “We sometimes started the score of the movie, sometimes just had sound effects over it, sometimes had a song over it that leads into the beginning of the movie. So this is the first time that we have an actual, wonderful fanfare to accompany our logo. We turned to Brian Tyler to compose it for us, who this year has done two movies for us and two of what I believe to be two of the best scores in any Marvel Studios film, for ‘Iron Man 3’ and ‘Thor: The Dark World.’ So he thankfully was willing to and happy to create a spectacular standalone fanfare for us.